There are many reasons you might need to part with your luxury watch. Maybe you have your eye on a new watch model, or you want to free up some money for other types of investments. Perhaps you are looking to downsize your luxury watch collection, or you have been gifted a watch that is not quite your style. Whatever the reason you need to sell your watch, you’ll want to find a selling process that offers you the best value for your precious timepiece.
When it comes to selling luxury watches, there are many factors that can affect their value:
Watches from luxury brands such as Rolex, Patek Philippe, and Audemars Piguet tend to hold a higher resale value. This is generally a result of the prestige associated with the brand, and their reputation for craftsmanship. Certain models (particularly those discontinued) and special editions can also fetch higher prices, due to their limited quantity or rarity.
Whether your watch is in good physical condition and working order can impact its resale value. This includes signs of wear and any scratches or dents. A watch with a well-documented history, such as still having its original receipt, warranty papers, and service records can also instill trust in potential buyers.
How popular a particular watch currently is in the resale market can influence its price. This can fluctuate for certain brands and depends on whether the model has verified authenticity and whether the original box and papers are included as part of the sale. A watch’s resale value will also depend on the materials used. For example, whether it’s made from gold, platinum, diamonds, or a mixture of precious materials.
Naturally, when considering where to sell your watch you’ll want somewhere you can trust. Luxury watches typically hold not only high financial value but often emotional value, too. It might have been a gift to yourself for a milestone achievement at work, a wedding present, or inherited from a loved one.
Some of these circumstances might mean you don’t know the value of your luxury watch, or even where to begin with selling used watches. Fortunately, there are many different places you can sell used watches, both online and offline. Here, we talk you through some of the most popular:
There are various authorized dealers and specialist watch boutiques that accept used watches. These include your local high street watch store, as well as online dealers. In most cases, authorized dealers are very knowledgeable about the industry, however they don’t always offer the most competitive prices.
Auction houses can be an attractive option when you have used watches for sale. This is often because of their prestige and credibility. However, in return for their reach and potential to attract serious collectors, they charge significant commission fees.
Another option is specialized online marketplaces such as Chrono24. They offer the convenience of being able to sell your watch online, however due to the potential for fraud you will need to do your due diligence on verifying the platform’s reputation yourself.
A consignment service works by allowing you to list your watch and the platform (also known as the consignor) sells it on your behalf. While it can be handy to have your watch professionally photographed and listed, consignment services typically demand a high commission.
Lots of local jewelers will accept and sell luxury watches, but their limited market share means their pricing may not be competitive. While this may be a quick and convenient choice, they may not have the expertise to appropriately value your watch.
You might find potential buyers within watch forums and enthusiast communities such as Watchuseek and TimeZone. However, for this you need to have your own knowledge about watches and their resale value, and there is always the risk of fraud.
Selling your watch to private collectors has the potential to fetch you a high price. However, the difficulty lies in finding them in the first place. Alongside needing time and connections, you will also need strong negotiation skills and be able to navigate any potential fraud risks.
Pawn shops can provide immediate cash and a convenient, straightforward transaction. However, you run the risk of potential undervaluation and selling your watch at a lower price, as they aren’t likely to have the in-house expertise for specific luxury watch brands.
Sold
€
18,300
18ct Gold Ring with 2.50ct Emerald-Cut Diamond and Accent Stones
Sold
€
2,000
18ct Gold Ring with 1.02 Carat Brilliant-Cut Diamond, L Color, VS
Sold
€
2,200
18ct Gold Earrings with 2.00 Carat Brilliant-Cut Center Stones and Marquise Surround
Sold
€
3,500
Villa Necklace with Six Pear Stones and Central Cushion Stone
Sold
€
16,000
18ct Gold Ring with Brilliant-Cut Three Accent Stones – 3.15 Carat, D Color, VS-VVS2 Clarity
Sold
€
20,000
Elegant 18ct Gold Ring 3.01 Carat
Sold
€
11,000
Elegant Diamond Ring 3.65ct
Sold
€
4,000
Rolex Oyster Perpetual Datejust (ref. 116200)
Sold
€
41,000
Elegant Diamond Ring 4.00 ct
Sold
€
6,600
Rolex Submariner Date 16610
Sold
€
4,400
Patek Philippe
Sold
€
18,500
Rolex GTM-Master 2 2023
Sold
€
9,000
Rolex Explorer 2
Sold
€
12,500
Rolex Pepsi 2006
Sold
€
33,000
Brilliant Cut Diamond 8.40 carat
Sold
€
8,200
Brilliant Cut Diamond 2.44
Sold
€
14,400
Brilliant Cut Diamond 2.63
Sold
€
6,695
Elegant Diamond Ring
Sold
€
3,300
Elegant Gold Diamond Ring
Sold
€
14,600
Elegant Diamond Stud Earrings
Sold
€
49,500
18ct Gold Ring 4.57 Carat Brilliant Round Cut Diamonds
Sold
€
14,500
Exquisite 2.00 Carat D Color Round Brilliant Diamond – Excellent Cut, VS2 Clarity
Sold
€
4,100
Elegant Diamond Ring 1.5 carat
Sold
€
16,000
Stunning 4.32ct Round Brilliant Diamond - O-P Color, VS1 Clarity,
Sold
€
27,200
3.02ct Pear Brilliant Diamond - D Color, SI1 Clarity, Very Good Polish & Symmetry
Sold
€
4,400
Elegant 18ct Gold Ring with 2.00 Carat Brilliant Round Diamond
Sold
€
6,200
18ct Gold Ring with 2.00 Carat Brilliant Round Diamond
Sold
€
19,000
18ct Gold Ring with 4.46ct Cushion-Cut Diamond
Sold
€
15,500
Rolex Submariner 'Starbucks' Ref. 126610LV – Mint Condition Masterpiece
Sold
€
13,750
Elegant 18ct Gold Ring with a 3.40-Carat Brilliant-Cut Diamond
Sold
€
2,800
Exquisite 18ct Gold Ring Featuring a 1.02 Carat Brilliant Round Diamon
Sold
€
5,000
Elegant 3.69g Gold Ring with 1.67ct Center Stone and Five Accent Stones on Each Side
Sold
€
21,000
Elegant 2.03ct Marquise Brilliant Diamond - F Color, VVS1 Clarity
Sold
€
14,000
4.04ct Round Brilliant Diamond - L Color, VVS Clarity
Sold
€
12,000
4.08ct Round Brilliant Diamond - N Color, VVS Clarity
Sold
€
84,000
Exquisite 3.02ct Round Brilliant Diamond - D Color, IF Clarity, Triple Excellent Cut
Sold
€
1,980
Elegant 18ct Gold Ring with Three Brilliant 0.54ct Diamonds Total 1.50ct
Sold
€
7,900
Exquisite 18ct Gold Ring with 1.30 Carat BR Diamond
Sold
€
27,500
18ct Gold Earring Set Adorned with Stunning Round Brilliant Diamonds
Sold
€
27,500
18ct Gold ring Adorend with a magnificent 6.80 carat round diamond
Sold
€
77,000
18ct gold ring with stunning 8.86 carat round brilliant diamond
Sold
€
33,500
18ct Gold Oval Diamond Delight
Sold
€
4,400
18ct Gold Round Diamond Ring with Side Accents
Sold
€
86,000
Emerald Diamond 5.8 Ct
Sold
€
9,300
Eternal Radiance: 18ct Gold Diamond Ring, 4.20 Carats
Sold
€
3,500
18ct Gold Ring with Exquisite Diamond Centerpiece
Sold
€
25,000
The 3.56 ct Gold Ring with Dazzling Side Stones
Sold
€
9,000
Round Brilliant 1.88 carat
Sold
€
3,300
Necklace 1.70 Carat
Sold
€
6,750
Dazzling 3.07ct Diamond Ring in 19ct Yellow Gold
Sold
€
385,000
Diamond 11.21 carat
Sold
€
18,150
Diamond Ring 4.6 carat
Sold
€
4,500
Purplish BLUE SAPPHIRE ring
Sold
€
10,450
Vacheron Constantin Overseas, year 1999, Italian watch 🇮🇹, size 40mm, full set.
Sold
€
14,850
Emerald Cut Diamond Ring in I-J Color, SI1-SI2 Clarity
Sold
€
5,800
Rolex Date Just Oyster Quartz ref 17013 with paper
Sold
€
19,500
Diamond 2.01 Carat
Sold
€
6,500
18kt Cartier Gold Double Panthère Bracelet 36 stones
Sold
€
9,000
Diamond Heart Pendant Necklace: 3.73 Carat
Sold
€
14,500
Elegant Three-Stone Diamond Ring in 18k Yellow Gold
Sold
€
22,000
The Grand Central Stone Ring
Sold
€
38,500
The Brilliance Ring - A 7.05 Carat Masterpiece
Sold
€
46,400
Mid 20th Century Diamond set Necklace
Sold
€
57,300
Emerald Diamond Ring 7,53 ct
Sold
€
14,350
Diamond 3.01 Carat
Sold
€
25,750
Diamond Emerald Cut 2.27 Ct
Sold
€
54,600
Round Diamond 8.53 Carat
Sold
€
19,500
Round Diamond Ring 2.66 Carat
A promising alternative is to sell your watches with Auctentic. Here are just a few of the reasons watch sellers consider us the best choice:
Auctentic provides a free, expert valuation of your luxury watch without any obligation to sell. You have the flexibility to withdraw from the process at any time if you're not completely happy.
We help to prepare your watch for resale by offering cleaning, polishing, and professional photography services. This ensures your timepiece is presented in its best possible light to potential buyers.
At Auctentic, we take our commission from the buyer. By aligning our interests with yours, we do everything we can to achieve the highest possible price for your luxury watch. This unique approach highlights our commitment to maximizing your return.
Get started with Auctentic and sell your watch online with confidence. Fill out a simple online form and connect with one of our experts today.