How can I sell my jewelry?

The question of how to sell jewelry can come up following a number of circumstances. Whether you are looking to move on after a relationship, sell jewelry you have inherited or simply earn some money to upgrade your collection, Auctentic is here to make the process as safe, stress-free, and seamless as possible. On this page you’ll find everything you need to know about how and where to sell jewelry online, and the benefits of using a specialist jewelry consultant.

Why it’s important to seek the help of a professional

Selling jewelry online can be a daunting process, and it’s only natural you will want to get the best possible price for your precious diamonds. Our experts will help you to navigate the complex resale market with ease, working on your side to help you secure a fair and accurate valuation for your pieces. At Auctentic, we offer the promise of payment within 24 hours of confirming your sale, meaning you don’t need to worry about unreliable buyers and delays in receiving your funds.

Where Can You Sell Jewelry?

Jewelry Stores

Jewelry stores offer a professional and familiar place for selling your diamonds, and will usually offer an immediate transaction. However, while you may feel assured that you are dealing with professionals and have the convenience of being able to physically deliver your jewels, the costs involved with maintaining a physical site mean lower prices are common.  


This is also due to jewelry stores, unless they have an online presence, having geographical constraints as to who they can sell their pieces to. This in turn can affect the resale value of your jewelry. 

Pawnshops

Pawnshops are establishments where you can receive a short-term loan by using your possessions as collateral. The pawnbroker will assess your personal item, and offer a loan amount based on a percentage of their perceived value of it. Although pawnshops provide quick cash, you need to agree and meet various loan terms. If you fail to pay back the loan as agreed, the pawnshop can sell your item to recoup the funds. 


Some pawnshops offer to buy items outright, however, you may experience a lack of transparency in their valuation practices, and your jewelry may not be valued as high as you expect. It's also important to be aware that some pawnshops charge for the storage and insurance of your items. 

Online Marketplaces 

Online marketplaces are websites where you can buy and sell many different types of goods. Sellers create or instruct a listing, by giving details about their item, its condition, and sometimes the reason for sale. Buyers are then able to browse listings to make a purchase, before leaving feedback for the seller to help inform other buyers. 


While these platforms may have a wide reach, but it is usually up to the buyer to manage their listing and deal with scams or disputes. Online marketplaces may also charge a listing fee, as well as taking a percentage of the sale price.  

Auction Houses

Auction houses offer the opportunity to put your jewelry up for public bidding. This provides the potential for high bids, that may even go beyond the estimated resale value of your piece. The auction house will promote your piece by sharing previews to drive interest. 


However, in return for their marketing efforts, an auction house will often take significant fees and commissions. It can also be a nerve-wracking, time consuming, and uncertain process, as you must wait for the auction to take place and might not receive the price you wanted. 

Specialized Diamond Buyers

Specialized diamond buyers are companies, firms or independent professionals whose main focus is purchasing diamonds. They are often experts in the field and have a wealth of experience in appraising diamonds for their cut, clarity, color, and carat weight. They can be found and reached through a number of channels, including online platforms (such as forums, marketplaces or through their own website), diamond-buying events, or referrals and recommendations. 


While their experience and professional reputation might be impressive, even specialist diamond buyers can have limited reach compared to larger marketplaces. There are also the associated risks of having to potentially post your diamonds (without insurance) or being scammed by a fake profile. 

Estate Jewelers

Estate jewelers are businesses or individuals that specialize in buying and selling vintage or pre-owned jewelry. They typically have an interest in heirlooms or antique pieces that have an interesting history or particular historical value. You can connect with an estate jeweler in various different ways, such as through specialist local jewelry stores, online shops and platforms, antique shows, and recommendations from family and friends who might have sold pieces to estate jewelers themselves. 


At the same time, your professional valuation may result in a fair price, the disadvantages to consider include their limited reach, which can result in a lower price and longer selling times. You also need to consider their fees and commissions, which will reduce the overall amount you receive for your precious jewelry.

Consignment Shops

Consignment shops are stores that sell items on behalf of individuals or businesses, referred to as consignors. However, unlike traditional shops on the high street, consignment shops don't own the items in their store – they belong to the consignor until they are sold. In this case, you would bring your jewelry to the consignment store, and they would display it to their customers to sell on your behalf. Once this sale takes place, the shop keeps a percentage of the profit as a commission. 


This is a popular option as it allows you to sell your jewelry without upfront costs, and benefit from the shop's existing customers and marketing efforts. However despite this professional presentation, items can take a long time to sell, and consignment shops with a large reach may also charge higher commission fees.

Auctentic - Online Broker 

At Auctentic, what sets us apart is our unique blend of professionalism, expertise, and genuine care. Our team consists of GIA and IGI certified gemologists that have a seasoned understanding of the jewelry market, ensuring that your precious pieces receive accurate appraisal and strategic marketing to attract the right buyers. What's more, we take our commission from the buyer, which serves as a powerful incentive for us to negotiate on your behalf to secure the best possible price for your jewelry.

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What Factors Affect Diamond Jewelry Value?

The process of conducting your online jewelry valuation involves looking at four significant factors that can impact the price you receive for selling your jewelry.

The 4Cs

The specific cut, color, clarity and weight of a diamond play an important role in deciding its value. 

Brand

Iconic brands or celebrated designers can command higher prices, depending on their reputation for quality, innovation and design.

Originality

Rare designs or pieces with standout features can reflect high prices, due to their custom nature and exclusivity. 

Historical Period

Selling jewelry from certain periods, such as the Victorian and Art Deco eras, can result in higher prices because of their collectability. 




When selling your diamond jewelry, receiving the correct professional certification is crucial. This is because it provides you and the buyer with essential information about your diamond's quality and authenticity. Respected industry certifications include those from gemological laboratories, such as the Gemological Institute of America (GIA), and the International Gemological Institute (IGI). These professional bodies will meticulously evaluate your diamonds, giving them a grading report according to the 4Cs above. This assurance means you are more likely to receive a higher selling price, as your buyers can have more trust and confidence in your stone's market value. 

At Auctentic, we recognize the value of diamond certification and accept a wide range of certified jewelry. From heirloom diamonds to recognized luxury brands such as Tiffany & Co., Cartier, Bulgari, Van Cleef & Arpels, and Graff, you can learn more about the types of jewelry you can sell with us  here. 

How to Get the Best Price for Your Jewelry

To help you achieve the price your jewelry deserves, we're proud to have curated a global network of over 2000 trusted international buyers. This valuable network allows us to pair your precious diamonds with reliable buyers who respect the market value of your jewel. What differentiates us from other businesses selling used jewelry online is how we work on your side. As we earn our commission from the buyer, we're as invested as you are in getting the best price for your diamonds.

Why Sell Your Jewelry Online with Auctentic: Key Benefits

Understanding the complexities of selling jewelry online can be daunting. That's why Auctentic offers comprehensive services designed to make your jewelry selling experience as simple, convenient, and rewarding as possible. With Auctentic, you gain:

  1. Maximum value: We utilize our vast network of buyers worldwide to find the best buyers willing to offer you the most competitive prices for your jewelry.

  2. Gemologist support: Our team of seasoned professionals possesses in-depth market knowledge and will negotiate on your behalf to secure the fairest price.

  3. Stress-free selling: We prioritize individual attention and provide you with dedicated support throughout the entire selling process.

  4. Quick payouts: We guarantee fast and secure payments within 24 hours of your jewelry's sale.

  5. Sell without added costs: We offer free online jewelry appraisals, fully insured shipping, and complete confidentiality throughout the process.

  6. No Obligation: You're not obliged to sell if the offer doesn't satisfy you. No commissions are due if you decide not to proceed.

  7. Flexible selling options: Choose between in-person valuation or secure mail-in service.


    With Auctentic, you can rest assured that your jewelry will be sold quickly, securely, and at the best possible price. We'll handle every detail, so you don't have to worry about a thing.

Get started with Auctentic!

Ready to find out how much your jewelry is worth? You could have potential treasures laying around at home, gathering dust and waiting to be turned into financial security or money towards a new special purchase. With our commitment to excellence, market credibility and fast payment guarantee, it’s never been easier to begin selling used jewelry online with confidence. Get started with Auctentic today!